The ABC's of AI, Branding and Communications… and other topics. This blog is a space to explore marketing strategy with candor and plenty of room for exchange. Hopefully these posts spark ideas, challenge assumptions, and offer practical insights you can use.
Because more content isn’t more meaningful, unless it’s strategic. Social media constantly feels like a moving target: new trends, updated tools, shifting algorithms, and a content treadmill that never seems to stop. But when you shift from volume to value,…
Spoiler: no one’s reading your 42-page PDF. Most association and non-for-profits’ annual reports are built based on the previous year’s template and a repetition of what was always done before. But what if yours became a celebration, one that engaged…
Because sometimes, sharper communication just takes 15 minutes. You don’t need to overhaul your website or rewrite every campaign to sound more strategic. From a branding perspective, sometimes small tweaks can drastically improve how your message lands. You’ll see below…
A strategy that no one understands is just an expensive PDF. Too often, strategic plans get made in silos, packed with vague buzzwords, and dropped onto desks and online without context. But when done right, your strategic plan can be…
Because automation without intention is a risk, not a strategy. AI tools can help communications teams move faster and smarter, but they also raise serious ethical questions. Navigating AI ethics can be a challenge for communications professionals. Who controls the…
Because clear messages build strong missions. Your organization speaks to many audiences — members, donors, media, policymakers, and staff — often at the same time. Without a common messaging framework, it’s easy to create confusion, inconsistency, or “random acts of…
If your communications aren’t for everyone, they’re working against someone. Language is power. It shapes culture, defines belonging, and either opens doors or closes them. In equity-driven organizations, messaging has to move beyond good intentions and into intentionality. Your inclusive…
Because your mission should sound like it comes from people, not a policy manual. Many mission statements start strong… but land flat. Why? Because they can feel institutional, distant, or too abstract. In an attention-starved world, people connect with people, not…
AI can’t replace your voice, but it can help you amplify it. Artificial Intelligence has moved from futuristic buzzword to everyday reality. In fact, chances are it’s already shaping the algorithms your content relies on, from email subject line generators…
Because numbers don’t move people until you give them a name and a face. Nonprofits and mission-driven organizations collect plenty of data: how many people served, programs delivered, dollars raised. But data alone isn’t persuasive. It’s the story behind the…
