The ABC's of AI, Branding and Communications… and other topics. This blog is a space to explore marketing strategy with candor and plenty of room for exchange. Hopefully these posts spark ideas, challenge assumptions, and offer practical insights you can use.
Because mission clarity shouldn’t be buried under 12 tabs. Your homepage is often the first and possibly only chance to show your value. It’s your digital front door, your elevator pitch, and your credibility test rolled into one. But many…
Because no one should build an email or campaign brief from scratch at 9 p.m. Templates are the unsung heroes of smart communications. They save time, ensure consistency, and help teams execute better under pressure, all without sacrificing creativity. For…
Because more content isn’t more meaningful, unless it’s strategic. Social media constantly feels like a moving target: new trends, updated tools, shifting algorithms, and a content treadmill that never seems to stop. But when you shift from volume to value,…
Because good personalization feels like being seen, not being stalked. We’ve all received an email that used our name… and somehow still felt robotic. Or worse, one that referenced behavior we didn’t even know was being tracked. (Never mind having…
When things feel uncertain, your message matters more than ever. Every organisation, no matter how mission-driven, will face hard moments. Budget cuts. Public missteps. Social or political upheaval. In these moments, how you communicate can either anchor your community… or…
If your communications aren’t for everyone, they’re working against someone. Language is power. It shapes culture, defines belonging, and either opens doors or closes them. In equity-driven organizations, messaging has to move beyond good intentions and into intentionality. Your inclusive…
Because no one likes surprises, especially when they affect their workflow. You’ve got a brilliant new initiative ready to launch. Maybe it’s a rebrand, a fresh CRM, or a new membership model. But if you’re not communicating the why behind…
Because numbers don’t move people until you give them a name and a face. Nonprofits and mission-driven organizations collect plenty of data: how many people served, programs delivered, dollars raised. But data alone isn’t persuasive. It’s the story behind the…
Create less. Impact more. If you’re leading communications in a nonprofit, association, or education-focused organization, chances are your team wears multiple hats and “content creator” isn’t always one of them. You want to communicate with consistency and clarity, but you’re…
Because “Strategic Susan” isn’t helping your team make better decisions. Let’s be honest, most audience personas gather digital dust. You’ve seen them: the generic stock photos, clever alliteration (Advocate Alex! Engaged Emma!), and vague attributes like “tech-savvy” or “community-minded.” The…
