The ABC's of AI, Branding and Communications… and other topics. This blog is a space to explore marketing strategy with candor and plenty of room for exchange. Hopefully these posts spark ideas, challenge assumptions, and offer practical insights you can use.
Create less. Impact more. If you’re leading communications in a nonprofit, association, or education-focused organization, chances are your team wears multiple hats and “content creator” isn’t always one of them. You want to communicate with consistency and clarity, but you’re…
Because your audience can feel the difference, even if they can’t name it. Have you ever read a message from an organization you respect and it feels… off? Like the tone was just a bit too casual? Or oddly robotic?…
Because “Strategic Susan” isn’t helping your team make better decisions. Let’s be honest, most audience personas gather digital dust. You’ve seen them: the generic stock photos, clever alliteration (Advocate Alex! Engaged Emma!), and vague attributes like “tech-savvy” or “community-minded.” The…
After many years of thinking about it, I actually dove right in. This blog is a space to explore marketing strategy with candor and plenty of room for exchange. I’ll be sharing ideas, tools, reflections and strategies around AI, Branding and…
