The ABC's of AI, Branding and Communications… and other topics. This blog is a space to explore marketing strategy with candor and plenty of room for exchange. Hopefully these posts spark ideas, challenge assumptions, and offer practical insights you can use.
Because one message doesn’t work for every member. Whether you run an association or a nonprofit, your audience moves through stages: from curious newcomer to engaged champion. But too often, we send the same email or pitch to everyone, regardless…
Because no one should build an email or campaign brief from scratch at 9 p.m. Templates are the unsung heroes of smart communications. They save time, ensure consistency, and help teams execute better under pressure, all without sacrificing creativity. For…
Because good personalization feels like being seen, not being stalked. We’ve all received an email that used our name… and somehow still felt robotic. Or worse, one that referenced behavior we didn’t even know was being tracked. (Never mind having…
A strategy that no one understands is just an expensive PDF. Too often, strategic plans get made in silos, packed with vague buzzwords, and dropped onto desks and online without context. But when done right, your strategic plan can be…
Because automation without intention is a risk, not a strategy. AI tools can help communications teams move faster and smarter, but they also raise serious ethical questions. Navigating AI ethics can be a challenge for communications professionals. Who controls the…
When things feel uncertain, your message matters more than ever. Every organisation, no matter how mission-driven, will face hard moments. Budget cuts. Public missteps. Social or political upheaval. In these moments, how you communicate can either anchor your community… or…
Your organization is smart. Make sure the world knows it. Associations and nonprofits are filled with experts: program leads, policy specialists, community champions. But too often, their knowledge stays tucked in inboxes, reports, or Zoom/Teams chats. What if sharing that…
AI can’t replace your voice, but it can help you amplify it. Artificial Intelligence has moved from futuristic buzzword to everyday reality. In fact, chances are it’s already shaping the algorithms your content relies on, from email subject line generators…
Because your audience can feel the difference, even if they can’t name it. Have you ever read a message from an organization you respect and it feels… off? Like the tone was just a bit too casual? Or oddly robotic?…
Because “Strategic Susan” isn’t helping your team make better decisions. Let’s be honest, most audience personas gather digital dust. You’ve seen them: the generic stock photos, clever alliteration (Advocate Alex! Engaged Emma!), and vague attributes like “tech-savvy” or “community-minded.” The…
