The ABC's of AI, Branding and Communications… and other topics. This blog is a space to explore marketing strategy with candor and plenty of room for exchange. Hopefully these posts spark ideas, challenge assumptions, and offer practical insights you can use.
Spoiler: no one’s reading your 42-page PDF. Most association and non-for-profits’ annual reports are built based on the previous year’s template and a repetition of what was always done before. But what if yours became a celebration, one that engaged…
When things feel uncertain, your message matters more than ever. Every organisation, no matter how mission-driven, will face hard moments. Budget cuts. Public missteps. Social or political upheaval. In these moments, how you communicate can either anchor your community… or…
Your organization is smart. Make sure the world knows it. Associations and nonprofits are filled with experts: program leads, policy specialists, community champions. But too often, their knowledge stays tucked in inboxes, reports, or Zoom/Teams chats. What if sharing that…
Because your mission should sound like it comes from people, not a policy manual. Many mission statements start strong… but land flat. Why? Because they can feel institutional, distant, or too abstract. In an attention-starved world, people connect with people, not…
Because no one likes surprises, especially when they affect their workflow. You’ve got a brilliant new initiative ready to launch. Maybe it’s a rebrand, a fresh CRM, or a new membership model. But if you’re not communicating the why behind…
