Because there’s a difference between shiny tools and useful ones.
AI tools are multiplying like rabbits, promising productivity, creativity, and insights at lightning speed. But for communications teams, not every tool is worth the learning curve. Here’s a curated list of platforms that communication professionals are actually using, with what they do well and where they may fall short.
Common Tools & Their Trade-Offs
| Tool Category & Examples | Pros | Cons |
|---|---|---|
| Writing Assistants ChatGPT, Jasper, GrammarlyGO |
Draft faster, tone suggestions, spelling/grammar | Risk of generic output, requires human oversight |
| Design Generators Canva Magic, Adobe Firefly, Midjourney |
Quick visuals, branded templates, AI art | Style limitations, copyright concerns |
| Meeting & Transcription Otter.ai, Fireflies.ai, Fathom |
Auto-summaries, searchable transcripts | Accuracy depends on audio quality & accent diversity |
| Email Optimization Lavender, Phrasee |
Subject line testing, tone calibration | Can sound robotic without customization |
| Content Planning Notion AI, ClickUp AI |
Organize briefs, generate outlines | Still early-stage, outputs need strategic framing |
| Survey Analysis MonkeyLearn, Qualtrics AI |
Sentiment analysis, theme detection | May misclassify nuanced feedback |
Tip: Start with tools that complement your existing workflows. The best AI doesn’t replace: it supports.
Are there any other tools that you are using? Which are your favourite?
