The ABC's of AI, Branding and Communications… and other topics. This blog is a space to explore marketing strategy with candor and plenty of room for exchange. Hopefully these posts spark ideas, challenge assumptions, and offer practical insights you can use.
A strategy that no one understands is just an expensive PDF. Too often, strategic plans get made in silos, packed with vague buzzwords, and dropped onto desks and online without context. But when done right, your strategic plan can be…
Because using smart tools shouldn’t mean ignoring smart policy. AI tools are everywhere. Some may be approved by your organisation, some might be new, and some may slip into daily use without anyone noticing. But when employees start using AI…
