The ABC's of AI, Branding and Communications… and other topics. This blog is a space to explore marketing strategy with candor and plenty of room for exchange. Hopefully these posts spark ideas, challenge assumptions, and offer practical insights you can use.
Because no one likes surprises, especially when they affect their workflow. You’ve got a brilliant new initiative ready to launch. Maybe it’s a rebrand, a fresh CRM, or a new membership model. But if you’re not communicating the why behind…
Email’s not dead: your strategy just needs a pulse. In the age of social feeds and messaging apps, email is still the unsung hero of digital engagement, especially for associations and nonprofits. Why? Because it’s direct, personal, and still delivers…
Because numbers don’t move people until you give them a name and a face. Nonprofits and mission-driven organizations collect plenty of data: how many people served, programs delivered, dollars raised. But data alone isn’t persuasive. It’s the story behind the…
Create less. Impact more. If you’re leading communications in a nonprofit, association, or education-focused organization, chances are your team wears multiple hats and “content creator” isn’t always one of them. You want to communicate with consistency and clarity, but you’re…
After many years of thinking about it, I actually dove right in. This blog is a space to explore marketing strategy with candor and plenty of room for exchange. I’ll be sharing ideas, tools, reflections and strategies around AI, Branding and…
