The ABC's of AI, Branding and Communications… and other topics. This blog is a space to explore marketing strategy with candor and plenty of room for exchange. Hopefully these posts spark ideas, challenge assumptions, and offer practical insights you can use.
If your communications aren’t for everyone, they’re working against someone. Language is power. It shapes culture, defines belonging, and either opens doors or closes them. In equity-driven organizations, messaging has to move beyond good intentions and into intentionality. Your inclusive…
Because your mission should sound like it comes from people, not a policy manual. Many mission statements start strong… but land flat. Why? Because they can feel institutional, distant, or too abstract. In an attention-starved world, people connect with people, not…
Because no one likes surprises, especially when they affect their workflow. You’ve got a brilliant new initiative ready to launch. Maybe it’s a rebrand, a fresh CRM, or a new membership model. But if you’re not communicating the why behind…
Create less. Impact more. If you’re leading communications in a nonprofit, association, or education-focused organization, chances are your team wears multiple hats and “content creator” isn’t always one of them. You want to communicate with consistency and clarity, but you’re…
After many years of thinking about it, I actually dove right in. This blog is a space to explore marketing strategy with candor and plenty of room for exchange. I’ll be sharing ideas, tools, reflections and strategies around AI, Branding and…
