The ABC's of AI, Branding and Communications… and other topics. This blog is a space to explore marketing strategy with candor and plenty of room for exchange. Hopefully these posts spark ideas, challenge assumptions, and offer practical insights you can use.
Because good personalization feels like being seen, not being stalked. We’ve all received an email that used our name… and somehow still felt robotic. Or worse, one that referenced behavior we didn’t even know was being tracked. (Never mind having…
Your organization is smart. Make sure the world knows it. Associations and nonprofits are filled with experts: program leads, policy specialists, community champions. But too often, their knowledge stays tucked in inboxes, reports, or Zoom/Teams chats. What if sharing that…
Because being discoverable shouldn’t require a digital marketing degree. Search Engine Optimization (SEO) can feel overwhelming, especially for small communications teams juggling newsletters, events, and donor updates. But great content is only effective if people can find it. The good…
AI can’t replace your voice, but it can help you amplify it. Artificial Intelligence has moved from futuristic buzzword to everyday reality. In fact, chances are it’s already shaping the algorithms your content relies on, from email subject line generators…
Email’s not dead: your strategy just needs a pulse. In the age of social feeds and messaging apps, email is still the unsung hero of digital engagement, especially for associations and nonprofits. Why? Because it’s direct, personal, and still delivers…
Because numbers don’t move people until you give them a name and a face. Nonprofits and mission-driven organizations collect plenty of data: how many people served, programs delivered, dollars raised. But data alone isn’t persuasive. It’s the story behind the…
Because “Strategic Susan” isn’t helping your team make better decisions. Let’s be honest — most audience personas gather digital dust. You’ve seen them: the generic stock photos, clever alliteration (Advocate Alex! Engaged Emma!), and vague attributes like “tech-savvy” or “community-minded.”…
Because using smart tools shouldn’t mean ignoring smart policy. AI tools are everywhere. Some may be approved by your organisation, some might be new, and some may slip into daily use without anyone noticing. But when employees start using AI…
Because there’s a difference between shiny tools and useful ones. AI tools are multiplying like rabbits, promising productivity, creativity, and insights at lightning speed. But for communications teams, not every tool is worth the learning curve. Here’s a curated list…
