The ABC's of AI, Branding and Communications… and other topics. This blog is a space to explore marketing strategy with candor and plenty of room for exchange. Hopefully these posts spark ideas, challenge assumptions, and offer practical insights you can use.
Because good personalization feels like being seen, not being stalked. We’ve all received an email that used our name… and somehow still felt robotic. Or worse, one that referenced behavior we didn’t even know was being tracked. (Never mind having…
Because automation without intention is a risk, not a strategy. AI tools can help communications teams move faster and smarter, but they also raise serious ethical questions. Who controls the message? Who gets credited? How do we ensure our words…
Because using smart tools shouldn’t mean ignoring smart policy. AI tools are everywhere. Some may be approved by your organisation, some might be new, and some may slip into daily use without anyone noticing. But when employees start using AI…
Because there’s a difference between shiny tools and useful ones. AI tools are multiplying like rabbits, promising productivity, creativity, and insights at lightning speed. But for communications teams, not every tool is worth the learning curve. Here’s a curated list…
