Because sometimes, sharper communication just takes 15 minutes.
You don’t need to overhaul your website or rewrite every campaign to sound more strategic. From a branding perspective, sometimes small tweaks can drastically improve how your message lands.
Here are 5 high-impact edits you can do right now
1. Rewrite a Headline with a Clear Outcome
Change “New Mentorship Program” to “New Mentorship Program Connecting Women Leaders Across Canada”.
2. Replace Passive Voice with Action
“We were selected” → “Our team earned national recognition”.
3. Swap One Stock Image for a Real Photo
Audiences connect faster with authenticity than with generic visuals. Take advantage of one of your in-person events or conferences to gather members, employees or clients for a quick photo session to replace your existing stock images. (This gives me the idea that I should provide a more detailed blog post about this activity with tips and tricks from past experience)
4. Add a “Why It Matters” Sentence
At the end of a paragraph or post, connect facts to the mission.
5. Break Long Text into Skimmable Bullets
People read in scrolls, not essays. And it goes without saying that you need to make your message mobile-friendly.
Every message is an opportunity, and it starts with clarity.
(FYI, not very subtle, but this ↑ is my “Why It Matters” Sentence)
