The ABC's of AI, Branding and Communications… and other topics. This blog is a space to explore marketing strategy with candor and plenty of room for exchange. Hopefully these posts spark ideas, challenge assumptions, and offer practical insights you can use.
Because sometimes, sharper communication just takes 15 minutes. You don’t need to overhaul your website or rewrite every campaign to sound more strategic. From a branding perspective, sometimes small tweaks can drastically improve how your message lands. Here are…
A strategy that no one understands is just an expensive PDF. Too often, strategic plans get made in silos, packed with vague buzzwords, and dropped onto desks and online without context. But when done right, your strategic plan can be…
Because clear messages build strong missions. Your organization speaks to many audiences — members, donors, media, policymakers, and staff — often at the same time. Without a common messaging framework, it’s easy to create confusion, inconsistency, or “random acts of…
Your organization is smart. Make sure the world knows it. Associations and nonprofits are filled with experts: program leads, policy specialists, community champions. But too often, their knowledge stays tucked in inboxes, reports, or Zoom/Teams chats. What if sharing that…
Because being discoverable shouldn’t require a digital marketing degree. Search Engine Optimization (SEO) can feel overwhelming, especially for small communications teams juggling newsletters, events, and donor updates. But great content is only effective if people can find it. The good…
Because your mission should sound like it comes from people — not a policy manual. Many mission statements start strong… but land flat. Why? Because they can feel institutional, distant, or too abstract. In an attention-starved world, people connect with…
Email’s not dead: your strategy just needs a pulse. In the age of social feeds and messaging apps, email is still the unsung hero of digital engagement, especially for associations and nonprofits. Why? Because it’s direct, personal, and still delivers…
Because your audience can feel the difference, even if they can’t name it. Have you ever read a message from an organization you respect and it feels… off? Like the tone was just a bit too casual? Or oddly robotic?…
