The ABC's of AI, Branding and Communications… and other topics. This blog is a space to explore marketing strategy with candor and plenty of room for exchange. Hopefully these posts spark ideas, challenge assumptions, and offer practical insights you can use.
Because no one likes surprises — especially when they affect their workflow. You’ve got a brilliant new initiative ready to launch. Maybe it’s a rebrand, a fresh CRM, or a new membership model. But if you’re not communicating the why…
AI can’t replace your voice, but it can help you amplify it. Artificial Intelligence has moved from futuristic buzzword to everyday reality. In fact, chances are it’s already shaping the algorithms your content relies on, from email subject line generators…
Email’s not dead: your strategy just needs a pulse. In the age of social feeds and messaging apps, email is still the unsung hero of digital engagement, especially for associations and nonprofits. Why? Because it’s direct, personal, and still delivers…
Because numbers don’t move people until you give them a name and a face. Nonprofits and mission-driven organizations collect plenty of data: how many people served, programs delivered, dollars raised. But data alone isn’t persuasive. It’s the story behind the…
Create less. Impact more. If you’re leading communications in a nonprofit, association, or education-focused organization, chances are your team wears multiple hats and “content creator” isn’t always one of them. You want to communicate with consistency and clarity, but you’re…
Because your audience can feel the difference, even if they can’t name it. Have you ever read a message from an organization you respect and it feels… off? Like the tone was just a bit too casual? Or oddly robotic?…
Because “Strategic Susan” isn’t helping your team make better decisions. Let’s be honest — most audience personas gather digital dust. You’ve seen them: the generic stock photos, clever alliteration (Advocate Alex! Engaged Emma!), and vague attributes like “tech-savvy” or “community-minded.”…
Because using smart tools shouldn’t mean ignoring smart policy. AI tools are everywhere. Some may be approved by your organisation, some might be new, and some may slip into daily use without anyone noticing. But when employees start using AI…
Because there’s a difference between shiny tools and useful ones. AI tools are multiplying like rabbits, promising productivity, creativity, and insights at lightning speed. But for communications teams, not every tool is worth the learning curve. Here’s a curated list…
After many years of thinking about it, I actually dove right in. This blog is a space to explore marketing strategy with candor and plenty of room for exchange. I’ll be sharing ideas, tools, reflections and strategies around AI, Branding and…
