Because clear messages build strong missions.
Your organization speaks to many audiences — members, donors, media, policymakers, and staff — often at the same time. Without a common messaging framework, it’s easy to create confusion, inconsistency, or “random acts of communication.”
Enter: messaging architecture. Think of it as the blueprint for how your organization speaks, from the elevator pitch to campaign headlines.
What Messaging Architecture Includes:
- Purpose Statement: The “why” that fuels everything you do
- Elevator Pitch: 25-30 words that nail your value clearly and quickly
- Messaging Pillars: 3-5 themes that support your story and strategy
- Audience Matrix: Tailored messages for different groups
- Voice & Tone: What you sound like, and what you don’t
Why It Matters:
- It unifies your internal and external voice
- It saves time — no need to reinvent the wheel for every new email or event
- It makes it easier for everyone (not just your comms team) to speak on-brand and on-message
Great strategy dies in execution when people don’t know what to say. Messaging architecture is the bridge.
Build a framework that travels from your boardroom to your blog.
