After many years of thinking about it, I actually dove right in. This blog is a space to explore marketing strategy with candor and plenty of room for exchange. I’ll be sharing ideas, tools, reflections and strategies around AI, Branding and Communications. You can expect “ideas in progress”, things I’ve seen work (and not work), and the occasional opinion or thoughts about one of the many topics of interest that I might showcase here beyond the ABCs (AI, Branding, Communications), such as travel & camping, emergency preparedness, movies, product reviews, etc.
I’ll be publishing posts to highlight lessons, tools, and reflections on the practice of strategic communications in organisations, with a focus on associations and not-for-profits, as well as the education and healthcare sectors. From message alignment and content strategy to emerging tools like AI, the posts aim to offer practical insights without oversimplifying. If you work in communications there’s likely something here for you.
Hopefully these posts spark ideas, challenge assumptions, and offer practical insights you can use.
Stay tuned for more, and feel free to leave comments or ask questions!
Chris
Good luck, and thanks for all of the great info!