The ABC's of AI, Branding and Communications… and other topics. This blog is a space to explore marketing strategy with candor and plenty of room for exchange. Hopefully these posts spark ideas, challenge assumptions, and offer practical insights you can use.
Because sometimes, sharper communication just takes 15 minutes. You don’t need to overhaul your website or rewrite every campaign to sound more strategic. From a branding perspective, sometimes small tweaks can drastically improve how your message lands. You’ll see below…
Because good personalization feels like being seen, not being stalked. We’ve all received an email that used our name… and somehow still felt robotic. Or worse, one that referenced behavior we didn’t even know was being tracked. (Never mind having…
A strategy that no one understands is just an expensive PDF. Too often, strategic plans get made in silos, packed with vague buzzwords, and dropped onto desks and online without context. But when done right, your strategic plan can be…
