The ABC's of AI, Branding and Communications… and other topics. This blog is a space to explore marketing strategy with candor and plenty of room for exchange. Hopefully these posts spark ideas, challenge assumptions, and offer practical insights you can use.
Because automation without intention is a risk, not a strategy. AI tools can help communications teams move faster and smarter, but they also raise serious ethical questions. Who controls the message? Who gets credited? How do we ensure our words…
Because clear messages build strong missions. Your organization speaks to many audiences — members, donors, media, policymakers, and staff — often at the same time. Without a common messaging framework, it’s easy to create confusion, inconsistency, or “random acts of…
When things feel uncertain, your message matters more than ever. Every organization, no matter how mission-driven, will face hard moments. Budget cuts. Public missteps. Social or political upheaval. In these moments, how you communicate can either anchor your community… or…
Your organization is smart. Make sure the world knows it. Associations and nonprofits are filled with experts: program leads, policy specialists, community champions. But too often, their knowledge stays tucked in inboxes, reports, or Zoom/Teams chats. What if sharing that…
