If your communications aren’t for everyone, they’re working against someone.
Language is power. It shapes culture, defines belonging, and either opens doors or closes them. In equity-driven organizations, messaging has to move beyond good intentions and into intentionality.
The Risk of Getting It Wrong
- Losing trust or credibility with core audiences
- Reinforcing harmful narratives
- Making people feel unseen or unwelcome
Better, More Inclusive Comms Start With:
- People-First Language: Prioritize individuals over conditions (e.g., “people experiencing homelessness” vs. “the homeless”).
- Representation That Reflects Reality: Showcase diverse voices, perspectives, and visuals in all content.
- Avoiding Euphemisms or “Savior” Narratives: Empowerment doesn’t mean paternalism.
- Honest Reviews and Feedback: Use inclusive language checklists. Invite external readers to flag blind spots.
Being inclusive isn’t about being perfect. It’s about being open, responsive, and thoughtful.
Quick Exercise
Audit your last five blog posts or campaign emails. Who’s represented? Whose voice is missing?
When people see themselves in your message, they’re more likely to trust, engage, and stay.
