The ABC's of AI, Branding and Communications… and other topics. This blog is a space to explore marketing strategy with candor and plenty of room for exchange. Hopefully these posts spark ideas, challenge assumptions, and offer practical insights you can use.
Because being discoverable shouldn’t require a digital marketing degree. Search Engine Optimization (SEO) can feel overwhelming, especially for small communications teams juggling newsletters, events, and donor updates. But great content is only effective if people can find it. The good…
If your communications aren’t for everyone, they’re working against someone. Language is power. It shapes culture, defines belonging, and either opens doors or closes them. In equity-driven organizations, messaging has to move beyond good intentions and into intentionality. The Risk…
Because your mission should sound like it comes from people — not a policy manual. Many mission statements start strong… but land flat. Why? Because they can feel institutional, distant, or too abstract. In an attention-starved world, people connect with…
Because no one likes surprises — especially when they affect their workflow. You’ve got a brilliant new initiative ready to launch. Maybe it’s a rebrand, a fresh CRM, or a new membership model. But if you’re not communicating the why…
AI can’t replace your voice, but it can help you amplify it. Artificial Intelligence has moved from futuristic buzzword to everyday reality. In fact, chances are it’s already shaping the algorithms your content relies on, from email subject line generators…
