The ABC's of AI, Branding and Communications… and other topics. This blog is a space to explore marketing strategy with candor and plenty of room for exchange. Hopefully these posts spark ideas, challenge assumptions, and offer practical insights you can use.
Because “Strategic Susan” isn’t helping your team make better decisions. Let’s be honest — most audience personas gather digital dust. You’ve seen them: the generic stock photos, clever alliteration (Advocate Alex! Engaged Emma!), and vague attributes like “tech-savvy” or “community-minded.”…
Because using smart tools shouldn’t mean ignoring smart policy. AI tools are everywhere. Some may be approved by your organisation, some might be new, and some may slip into daily use without anyone noticing. But when employees start using AI…
Because there’s a difference between shiny tools and useful ones. AI tools are multiplying like rabbits, promising productivity, creativity, and insights at lightning speed. But for communications teams, not every tool is worth the learning curve. Here’s a curated list…
After many years of thinking about it, I actually dove right in. This blog is a space to explore marketing strategy with candor and plenty of room for exchange. I’ll be sharing ideas, tools, reflections and strategies around AI, Branding and…
